Swiss Art Awards 2015

24.11.2015, 19:00-21:00
Swiss Art Awards 2015
Book presentation, talks, discussion
Freier Eintritt


Kunsthalle Zürich
Limmatstrasse 270
CH-8005 Zürich

Tel: +41 (0) 44 272 15 15
Fax: +41 (0) 44 272 18 88

Kunsthalle Zurich is proud to host an evening of talks, discussion, book presentation and drinks on the occassion of the new publication by Swiss Art Awards:

If contemporary art is all about marketing, what kind of product do artists make of themselves? The new issue of the annual Swiss Art Awards catalogue presents the results of an experiment. The design office Huber/Sterzinger has applied an algorithm first used in Triple Canopy Magazine (2013) to examine statistically which words Swiss Art Awards laureates use for their self-representation. Specific patterns emerge for individual artists. The analysis includes exhibition flyers from private archives as well the portfolio presentations of Mathis Altmann, Gilles Aubry, Andreas Dobler, Gilles Furtwängler, Julia Geröcs, Tobias Kaspar, Mélodie Mousset, Jessica Pooch, Yves Scherer. The catalogue also features two essays on self-marketing by David Senior (Curator Museum of Modern Art, New York) and Isabelle Graw (Publisher Texte zur Kunst, Berlin). Known as an annual survey of the Swiss art scene the Swiss Art Awards exhibition and its homonymous catalogue are a valuable index for art professionals and lovers. For the first time the publication has an additional focus on artistic production and self-marketing. This publication is the first in a trilogy. Next year’s focus will be on migration and in 2017 on government support.

Book presentation & talks by:

Alain Quemin: How international are contemporary artists? The impact of nationality and country on residence on success and consecration in the visual arts.

Chus Martínez: How to become a very famous artist 

Followed by a round of questions and answers with the artist Mélodie Mousset 

and aperitif dînatoire.

In 2013, Alain Quemin published his most recent book The Superstars of Contemporary Art. Fame and Artistic Consecration in the Visual Arts (Les stars de l'art contemporain. Notoriété et consécration artistiques dans les arts visuels, éditions du CNRS, Paris). Quemin is a professor of sociology of art at Université Paris-VIII in France and a honorary member of Institut Universitaire de France. An internationally renowned specialist of contemporary art, Alain Quemin is a former president of the sociology of art research committee of the International Sociological Association. He was an invited professor or researcher at Columbia University and the New School for Social Research in New York, at UCLA Los Angeles, at the London School of Economics, at Université de Montréal, at Unicamp Brazil, at Bologna University, and at Universitat de Barcelona. He also works as an art journalist and art critic.

How to become a very famous artist is the title of Chus Martinez’s most recent article for Mousse Magazine. Born in Spain, Chus Martínez has a background in philosophy and art history. Currently she is the Head of the Institute of Art of the FHNW Academy of Arts and Design in Basel, Switzerland. Before she was the Chief Curator at El Museo del Barrio, New York, and dOCUMENTA (13) Head of Department and a Member of Core Agent Group. Previously she was Chief Curator at MACBA, Barcelona (2008–11), Director of the Frankfurter Kunstverein (2005–08), and Artistic Director of Sala Rekalde, Bilbao (2002–05). For the 51st Biennale di Venezia (2005), Chus curated the National Pavilion of Cyprus, and in 2008 she served as a Curatorial Advisor for the Carnegie International and in 2010 for the 29th Bienal de São Paulo. She was also the founder of the Deutsche Börse Residency Program for international artists, art writers, and curators. Martínez lectures and writes regularly including numerous catalogue texts and critical essays, and is a regular contributor to Artforum among other international art journals.


21 Sa

  • Invitation cards, press releases, inserts and other forms of artistic (self-) marketing